How can your organization approach additive manufacturing (AM) in the best way possible? The simplest answer is to embrace industrial 3D printing as a massive opportunity for growth instead of a challenge that needs to be addressed. After all, the goal of any additive manufacturing initiative shouldn’t be to “catch up” to competitors that may already be using industrial 3D printing. The goal is to become an innovator in your space - the leader that your competitors are scrambling after.